Common Social Media Marketing Tools
What’s hot in social media is a moving target, but the following table provides a listing and description of primary social media platforms.
| Tool | Description |
| Blogs | Long- or short-form medium for communicating with audiences |
| YouTube | Video-hosting social media site |
| Short-form (140 character) “microblogging” medium that is intended for text and image sharing | |
| Long-form (up to 2,000 characters per post) medium for sharing text, images, videos, and other multimedia content | |
| Image-based social network that is intended as a visual medium. Does not have capabilities to drive click-through rate (CTR) because posts offer no link option | |
| Google+ | Long-form medium for sharing text, images, videos, and other multimedia content |
| Medium for sharing photos and visual content categorized by theme | |
| Long- or short-form medium for sharing text, images, videos, and other multimedia content targeted to the business community |